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about me

My name is Sherry Fyman and I have a simple guiding philosophy I would like to share: 


“In life our first job is this, to divide and distinguish things into two categories: externals I cannot control, but the choices I make with regard to them I do control. Where will I find good and bad? In me, in my choices.”

~ Epictetus


Choices.  Instead of feeling depressed and hopeless about the problems we all face -- global, national, personal -- I choose to recognize the good that I can do through the decisions I make every day.


One thing I did was to co-found Sunrise Lane Products  with my wife.  We sell cruelty free and environmentally safe personal care and household cleaning products. Have done for more than 25 years.  Our idea was simple - make it easier for people to make the right choices.

Urban Greenista is a companion to our green living website.
We are facing a profound environmental challenge: climate change. What can each of us do on a daily, personal level to lessen our carbon footprint? 

I hope you'll join me in the challenge to heal.  Where will I find good and bad? In me, in my choices. 



Photo of Sherry Fyman, owner of The Urban Greenista blogt
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